Zoë creates content that’s easy to understand and fun to read. Because she’s a strategist, her writing also sells, inspires, and builds trust in its publisher.
In recent years, Zoë’s appetite for complex, ever-changing, data-and-research-rich topics (and also free snacks) drew her to tech. There, she’s written industry-leading work about programmatic advertising, e-commerce, cybersecurity, and data privacy.
A true believer in the power of quality, original content, Zoë understands that there are no boring topics! There is only boring writing.
ZOË MACDONALD 