You may remember Zoë as the Content Creator at *Privacy Not Included: Mozilla’s beloved consumer tech buyer’s guide and blog. Together with program founder, masterful storyteller, and world-renowned consumer privacy expert Jen Caltrider, she ushered in *Privacy Not Included’s most-read era1.
Staying true to the guide’s signature approachable tone, Zoë expanded PNI’s impact2 and readership3 with long-form content that both summarized and expanded on the team’s findings.
With pleasure, she wrote about how all kinds of tech products treat your privacy, like:
Zoë remains a staunch advocate of consumer privacy. She has been featured on TV, the radio, and in print publications to talk about *Privacy Not Included’s findings.
1 During her tenure, visits to PNI increased by 231% and the share of traffic directing users to Mozilla Foundation pages doubled (up to 40%).
2 Work by Zoë and the PNI team changed the world. Its research was cited by a U.S. Senator’s letter to the FTC, by three European Members of Parliament in formal questions to the European Commission, and by investigative journalists like tech reporter Kashmir Hill at the New York Times.
3 Zoë authored the viral and award-winning report “It’s Official: Cars Are the Worst Product Category We Have Ever Reviewed for Privacy” which gained global attention with citations in over 1,000 international news outlets. It remains among Mozilla’s all-time most-visited pages.
ZOË MACDONALD 